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Evidence Guide: BSBMKG408 - Conduct market research

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBMKG408 - Conduct market research

What evidence can you provide to prove your understanding of each of the following citeria?

Conduct desk research to gather background market information

  1. Conduct initial desk research using appropriate sources to gather background market information
  2. Identify options for information collection and collation tools and methods
  3. Determine and seek approval for reporting formats for market research documentation
  4. Report initial research findings in approved formats in accordance with organisational procedures
Conduct initial desk research using appropriate sources to gather background market information

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify options for information collection and collation tools and methods

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine and seek approval for reporting formats for market research documentation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Report initial research findings in approved formats in accordance with organisational procedures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop research methodology and objectives

  1. Develop hypotheses and research objectives for market research
  2. Identify options for quantifying data
  3. Identify market research methodology and determine, develop, test and amend required survey tools
  4. Determine and test methods of data extraction, collation and analysis
Develop hypotheses and research objectives for market research

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify options for quantifying data

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify market research methodology and determine, develop, test and amend required survey tools

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine and test methods of data extraction, collation and analysis

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Recruit respondents

  1. Interpret market research plans to identify potential respondents and their requirements
  2. Identify respondents in line with research and organisational requirements
  3. Recruit respondents in line with agreed research methodology and organisational requirements
Interpret market research plans to identify potential respondents and their requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify respondents in line with research and organisational requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Recruit respondents in line with agreed research methodology and organisational requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Gather data and information from respondents

  1. Prepare and arrange resources for data gathering
  2. Gather data and information using survey tools
  3. Record data and information gathered in approved formats, in accordance with organisational procedures
  4. Store and safeguard survey information and data in accordance with organisational procedures
Prepare and arrange resources for data gathering

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Gather data and information using survey tools

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Record data and information gathered in approved formats, in accordance with organisational procedures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Store and safeguard survey information and data in accordance with organisational procedures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse research information

  1. Conduct checks on quality of data and information collected
  2. Select appropriate techniques to summarise data and information
  3. Design software files for entering data and information
  4. Process data using a method appropriate to research design
  5. Interpret and aggregate data and information, including categorisation, to provide observations relevant to research objectives
Conduct checks on quality of data and information collected

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select appropriate techniques to summarise data and information

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Design software files for entering data and information

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Process data using a method appropriate to research design

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Interpret and aggregate data and information, including categorisation, to provide observations relevant to research objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare research reports

  1. Collate and assess findings for relevance and usefulness to research objectives
  2. Prepare research reports
  3. Communicate research findings to relevant personnel and stakeholders in accordance with organisational procedures
Collate and assess findings for relevance and usefulness to research objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare research reports

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Communicate research findings to relevant personnel and stakeholders in accordance with organisational procedures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Conduct desk research to gather background market information

1.1 Conduct initial desk research using appropriate sources to gather background market information

1.2 Identify options for information collection and collation tools and methods

1.3 Determine and seek approval for reporting formats for market research documentation

1.4 Report initial research findings in approved formats in accordance with organisational procedures

2. Develop research methodology and objectives

2.1 Develop hypotheses and research objectives for market research

2.2 Identify options for quantifying data

2.3 Identify market research methodology and determine, develop, test and amend required survey tools

2.4 Determine and test methods of data extraction, collation and analysis

3. Recruit respondents

3.1 Interpret market research plans to identify potential respondents and their requirements

3.2 Identify respondents in line with research and organisational requirements

3.3 Recruit respondents in line with agreed research methodology and organisational requirements

4. Gather data and information from respondents

4.1 Prepare and arrange resources for data gathering

4.2 Gather data and information using survey tools

4.3 Record data and information gathered in approved formats, in accordance with organisational procedures

4.4 Store and safeguard survey information and data in accordance with organisational procedures

5. Analyse research information

5.1 Conduct checks on quality of data and information collected

5.2 Select appropriate techniques to summarise data and information

5.3 Design software files for entering data and information

5.4 Process data using a method appropriate to research design

5.5 Interpret and aggregate data and information, including categorisation, to provide observations relevant to research objectives

6. Prepare research reports

6.1 Collate and assess findings for relevance and usefulness to research objectives

6.2 Prepare research reports

6.3 Communicate research findings to relevant personnel and stakeholders in accordance with organisational procedures

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Conduct desk research to gather background market information

1.1 Conduct initial desk research using appropriate sources to gather background market information

1.2 Identify options for information collection and collation tools and methods

1.3 Determine and seek approval for reporting formats for market research documentation

1.4 Report initial research findings in approved formats in accordance with organisational procedures

2. Develop research methodology and objectives

2.1 Develop hypotheses and research objectives for market research

2.2 Identify options for quantifying data

2.3 Identify market research methodology and determine, develop, test and amend required survey tools

2.4 Determine and test methods of data extraction, collation and analysis

3. Recruit respondents

3.1 Interpret market research plans to identify potential respondents and their requirements

3.2 Identify respondents in line with research and organisational requirements

3.3 Recruit respondents in line with agreed research methodology and organisational requirements

4. Gather data and information from respondents

4.1 Prepare and arrange resources for data gathering

4.2 Gather data and information using survey tools

4.3 Record data and information gathered in approved formats, in accordance with organisational procedures

4.4 Store and safeguard survey information and data in accordance with organisational procedures

5. Analyse research information

5.1 Conduct checks on quality of data and information collected

5.2 Select appropriate techniques to summarise data and information

5.3 Design software files for entering data and information

5.4 Process data using a method appropriate to research design

5.5 Interpret and aggregate data and information, including categorisation, to provide observations relevant to research objectives

6. Prepare research reports

6.1 Collate and assess findings for relevance and usefulness to research objectives

6.2 Prepare research reports

6.3 Communicate research findings to relevant personnel and stakeholders in accordance with organisational procedures